Getting Clients for your Service-Based Business on Social Media
How can one get real clients when providing a service on social media?
So the first thing I would even say, when it comes to, when you’re providing a service example, I’m providing a service. What am I? I am a digital marketing instructor, or even i provide even social media management services and even consultation services.
So now what you need to do is this, when you’re conducting a service-based business, first of all, Establish credibility. See social media as a platform to establish credibility. Credibility is now the essence in which people can actually trust you to give you now their money for even to purchase your services.
For example, if you are providing social media services, Social media marketing. You need to provide credibility that you actually know what you are talking about. It could be even as simple as give up all of these tips and giving out information, please dish out all that information that you actually know and how even you conduct your business.
For example, I know I focus primarily on content creation, that creativity aspect for your business, because I know I am a creative person. So I make sure I show that creativity through the content that I release out there. That is now what establishes my credibility when it comes to now social media marketing.
Let’s say if you do vacuum cleaning if you provide vacuum cleaning services to clients. You need to actually now establish that we come on time. How? By showing videos of your workers actually executing their work and showing how clinical they are, how professional they are.
Even showing how they (your workers) come dressed so that when people actually contact you, they know, oh yes. I’m actually contacting Gideon vacuum cleaning services. I am not just contacting some other generic person who’s just going to come to my place and vacuum-clean and then leave my things just haphazard.
A video just showing them the process of how you conduct yourself helps builds up that credibility aspect of your business.
So don’t necessarily just say we offer this service, bam, and then expect people just to come like that. You have to even show people how this particular service is actually executed.
And what makes your service different from others, that one thing that you even want to do that sets you apart when offering this service.
And another thing when you’re running a service-based business please make sure you make educating content.
If you’re offering, like a cleaning service, how, why cleanliness is important, you have to show the importance of your service to the individuals, because that goes far towards conversions.
You have to also remember this, good content can actually help convert someone who didn’t even know that they wanted your particular service, someone who didn’t even think that they needed to clean their carpet. They just thought I’ll just get my normal cleaning lady they’ll come do it. Bam. But because they see your content and they’ll see how you explained how a clean carpet could lead to less mildew less mold could help out.
You need to actually break it down and showing how you are a specialist in knowing what’s important to, maintaining cleanliness, boom, that person would do not even think about even hiring someone to come and clean their carpet, hiring someone to come and do such and such service. All of a sudden, they are now considering you.
